Amazon PPC advertising management
Amazon PPC & Advertising Optimization
Sponsored Products, Brands, Display, and DSP run to a profit target.
We restructure and manage Amazon advertising around contribution profit and TACoS — not just in-campaign ROAS — using a clear keyword and placement architecture so every ad dollar is accountable to the bottom line.
Best for: Best for brands wasting spend on bloated, auto-only campaigns who need a profit-first rebuild.
Last updated: 2026-06-19
Who this is for
- Sellers with high ACoS or rising TACoS
- Brands relying only on automatic campaigns
- Teams that want DSP/retargeting but lack the expertise
Problems we solve
- Ad spend climbs but profit doesn't
- Disorganized campaigns with no keyword strategy
- Branded and competitor terms mixed with no control
- No view of true advertising cost of sale (TACoS)
Our process
- 1Ad audit. Search-term, placement, and wasted-spend analysis.
- 2Restructure. Rebuild into a clean SP/SB/SD architecture by intent.
- 3Optimize. Bid, budget, and placement management to a target ACoS.
- 4Expand. Layer in DSP and new-to-brand retargeting once core is profitable.
What you get
- Keyword research and targeting
- Campaign setup and management (Sponsored Products, Brands, Display)
- Bid optimization and budget management
- A/B testing for ad creatives
- TACoS and profit reporting
What to expect
- Reduced wasted spend and tighter ACoS
- Better organic rank from improved sales velocity
Frequently asked questions
- Do you manage Amazon DSP?
- Yes, where the account is large enough to justify it.
- What ACoS target is realistic?
- We set it with you during the audit, based on margin and goals.
Ready to scale amazon ppc & advertising optimization?
Book a free audit and we'll show you exactly where the profit is.
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